Rams Head The Blog

Promotional materials – we see A LOT of it. Everything from the scratched and burned group shot of Metal’s most gruesome chart-slayers to the soft, angelic, and ever-so-lightly glittered head shots of folk-pop’s purtiest songbirds. These images and promotional materials are designed to communicate sound via a visual platform, reminding you why they rock or illustrating why you should be listening if you aren’t already.

My new favorite merch definitely belongs to Breathe Carolina. This Denver based Electro-Pop duo has brilliantly marketed their sound through neon hues, metallic screens, unicorns, panthers, and hot pants.

The visual equivalent to 80′s disco? Metallic filigree.

Breathe Carolina Metallic Gold Filigree T

The optical translation of Dance Screamo? A skull on an ice cream cone. Duh.

I Screamo for Ice Cream T

The merch booth is always worth checking out at any show. Not only do these t-shirts, panties, wristbands and stickers communicate a band’s brand and style, but hopefully they’re able to to spark a conversation about the experience of their live shows.

Your friend: “Hey, You! Great shirt – where’d you get it?”

You: “Oh, you mean my Breathe Carolina galactic panther with electric eyes t-shirt? I got it at the TAKE ACTION TOUR show at Rams Head Live back in February…. February 20th to be exact.”

Your friend: “Sounds out of this world!”

You: “It was stellar.”

Intergalactic Panther with Lightning Eyes T

With a wide range of styles and fresh ideas that are sure to please, Breathe Carolina’s merch is a breath of fresh air.  But, don’t take our word for it – see for yourself! Check out a full line of the band’s merch at merchnow.com or by visiting myspace.com/breathecarolina.