Menu is defined by dictionary.com as 1. a list of the dishes served at a meal or 2. the dishes served. But in the world of the chef and restauranteur, the menu takes on a tremendous amount of effort, something that could never be defined with a simple phrase.
In Rams Head’s world, we often feel as though we are in a revolving door of menu changes. Currently with four restaurant locations (Annapolis | Savage | Stevensville | Crownsville) we run 3 different lunch & dinner menus plus 3 different brunch menus. We try and update each of those menus every 6 months to change items and sometimes prices. Once a year we try and revamp the entire design of the menu. (Side note from my brain: I just realized that my own perception is in fact reality – that IS 12 menus per year. We really do live in a revolving door of menu changes!!)
But enough with the marketing, let’s talk about the food… what is the process that surrounds these menu changes. And is it a science or is it luck of the draw?
There is an element of science to it: We pull our internal menu reports and rank the food items by sales volume to see what items are popular items. From these reports we look at which items have fallen off the sales map and figure out a way to reinvent them or replace them altogether; when this happens, sometimes you’ll see an old menu item with a new twist (ie., our calamari… sometimes with marinara, sometimes with spinach & ponzu sauce).
But, there is also an element of luck of the draw as our chef’s creatively put together items that speak to them right now combined with the latest food trends. According to Restaurant-Hospitality.com, 2011′s food trends include: pie, mini-items that are cost effective & smaller in portion size, hot dogs, roasting of food, goat & lamb belly and pimento cheese. (Personally I’m not rooting for the lamb belly)
Over the past few year’s we combined the science and luck of the draw into what was lovingly referred to as the day of gluttony. All of our chefs would gather together at our Annapolis location, cook up 30 to 40 potential menu items and we would sample one of each. THIRTY TO FORTY SAMPLES in one sitting – our stomachs wanted to explode as we tasted and ranked on presentation and taste. After a couple of years of this, we decided that our bellies would not take anymore and that perhaps we weren’t asking the right people anyway. We’re too close to the product. Instead, we should be asking the right people… YOU!

We invite YOU to let your tastebuds do the talking this week and cast your vote for the menu items you want to see on our menu.
Where: Rams Head Tavern Annapolis
When: Mon 5/9 – Fri 5/13 11am to 3pm
What: Menu item tasting
You can cast your vote online through facebook or in the restaurant with the provided ballot sheet or comment below on the blog. There will be 3 new menu items to test out during lunch (11am to 3pmish) Monday thru Friday at our Annapolis location.
This is one of the beauties of having the world at your fingertips on your computer – you can give us great feedback and help us to tailor the future of the Rams Head menu. We can’t wait to hear Your Voice on Our Menu.
Signing off from the land of Food Fun & Beer,
Erin
Of Note:
Vote here for Monday 5/9 Lunch Specials:

Farm Hand Lunch

Fried Green Tomato BLT

Severn River Seaweed Salad
Vote here for Tuesday’s selections
Vote here for Wednesday’s selections
Rams Head Tavern Savage Mill test week will be May 16 – 20, 2011
